All forms of leisure and hospitality in a single word: Leceres.
Grupo Leceres, São Paulo
Brand Naming Tone of Voice Manifesto and Tagline Logo Design Identity Corporate Video Brand Launch Brand Book
It's a huge responsability to change a name of a 45 year old company. The new controllers have given us a complex brief that can be reduced down to a single word: leisure. Kaleidoz's copywriting team was precise and found a term that didn't even exist on Google. But that was in the Latin Galician Dictionary and Wikipedia as well. This special word has opened a way for the project. [Full case study soon]