![[{"type":"heading1","text":"Solar Coca-Cola","spans":[]}]](https://images.prismic.io/kaleidoz/53aa06b7-b493-4da3-a8fc-b08d546e965d_Coca_2_2200.jpg?auto=compress,format&rect=0,0,2200,1166&w=1920&h=1018)
Solar Coca-Cola
A new brand establishment for Coca-Cola.
Date
2015
Client
Coca-Cola
Services
Brand Naming
Brand Design
Iconography
Brand Governance
Project Info
Solar Coca-Cola is an operation that consolidates all the Coca-Cola factories in northwest Brazil. More than just a new brand name, we established a new brand culture considering all the previous brands and identities that Coca-Cola has had in the region. We also helped it to create the communication standard among all stakeholders.
Brand Naming
900 concept names created, 110 names presented, 25 names considered, 8 names registered, 2 names designed, 1 name chosen.
Brand Book
A 250 page comprehensive Brand Book authorship guidelines establishing all stakeholders relationship with Solar Coca-Cola.
