Branding Logo Design Iconography Art Direction Packaging
A watch is always an important item of apparel, of fashion, that ends up having a daily contact with our touch. We imagined colors and materials that could refer to this rich universe. All iconography was designed in this direction, using the elegant textures of the bracelets. Even the packaging explored this sensorial dimension of the materials causing a memorable unboxing. In addition to the Design and Branding project, we are researching ways to make packaging logistics within the circular economy.