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Area.G

A website designed to present a new communication firm.

Date

2019

Client

Inovnation

Services

Branding
UI/UX Web Design
Experience Design
Tech Development

Project Info

Founded by Alexandre Gama, Márcio Ribas, and Sílvia Tommasini, Area.G is a new independent creative communication firm part of Inovnation hub. Led by Hélio Rosas and Bruno Arizio, along with the photographer Gustavo Lacerda, Kaleidoz devised this cinematographic atmosphere for Area.G's visual identity.

Branding strategy

Since the beginning we have chosen to create an atmosphere that expresses 'human technology'. And a proprietary Identity based on the color orange and an intimate attitude.

Photography

Photography connected to branding is one of the pillars of our work. We went to the studio to shoot with cinema light to get the desired set of assets. There is no good design with bad content.

Design concept

All the responsive interface was designed to generate track to the content in the same way social media platforms do.

V2

We're never satisfied. While Area.G is happy using this Website for, let's say, a year our designers are already cooking a V2 version. Design is always evolving and changing and so are we.

CREDITS

Creative Direction: Hélio Rosas and Bruno Arízio
UX UI Design: Bruno Arízio, São Paulo/Los Angeles
Copywriting: Alexandre Gama, São Paulo
Photography: Gustavo Lacerda, São Paulo
Motion Design: Pedro Belluomini, Lisbon
Development: Andrea Cals, Itaipava

© 2019 Kaleidoz Design

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